The goal for this project was to create three cohesive typography based advertisements. They had to be type dominant and the emphasis was to be on the chosen typography and how it related to the brand. This campaign was designed to include print, social media, and outdoor advertising. Scientifically, the brain is shown to communicate fragrance through memory. Also, smell is described in the brain through past experiences. Contrary to typical fragrance advertising, the bottle was chosen to not be included in the design to emphasize the fragrance name. The idea was to draw the consumer in through the use of negative space to decipher what the ad is really selling.

print & outdoor advertisement

social media