The objective of this project was to design an advertorial and outdoor advertisements around a clothing accessory brand. All of the photographs were taken by Dominique Gonzalez. This campaign was designed to target the equestrian community, specifically people who compete in show jumping. It includes a four page advertorial and three outdoor poster advertisements placed at shopping malls and on the streets of Europe.  Manfredi is known for their innovative show collar design that allows for customization and personalization. As a brand, Manfredi is a family owned and operated company focused on quality and classic designs. The idea was to tell a story through the advertorial about a father and daughter duo on their way to the top of the showjumping sport.