Native Equestrian
The project objective was to create a brand around a chosen social issue. Four deliverables were required which included logo design, website design, pamphlets, and print advertisements. The concept developed for this project was inspired by taking competition horses back to their roots. Horses live off the earth, and their owners should start recognizing that not all medical issues need to be solved with injections or harsh medications. The idea was to make eastern medicinal practices approachable to horse owners while still advocating for the usage of these practices. Implementing these practices into competition horses everyday lives can be beneficial for their performance.
